Social Media
Marketing
Social Media Marketing
Social media marketing is the use of social media to connect with your audience to build your product, increase sales, and drive website traffic. This involves publishing good content on your social media profiles, listening to and engaging your followers, analysing your results, and using social media ads. The major social media platforms are:
There is also a list of social media management tools that help businesses take full advantage of the social media platforms listed above.
Snapchat
Youtube
An Overview of SMM
Social media marketing started with publishing. Businesses share their content on social media to generate traffic to their websites and, hopefully, to sell. But social media has become much more than just a site for streaming content.
Today, businesses use social media in many different ways. For example, a business that is concerned about what people are saying about its product can monitor social media conversations and responsive communication (listening and social media engagement). A business that wants to understand how it performs on social media can analyse its accessibility, interaction, and marketing on social media with a statistics tool (social media statistics). Businesses that want to reach a certain target audience can use the most targeted social media ads (social media marketing).
All in all, these are also known as social media management.
Main Pillars of Social Media Marketing
Strategy
Before you go inside and post something on social media, let’s go back and look at the big picture. The first step is to think about your communication strategy.
Headlines
Marketing for small business social media platforms often starts with a consistent presence on social media. Nearly three billion people (3,000,000,000!) Use social media.
Write how you talk
As your business and social media grow, conversations about your product will also grow. People will comment on your social media posts, tag you in their social media posts, or send you direct messages.
Analytics and Reporting
Along the way, whether you publish content or participate in social media, you will want to know how your social media marketing works. Do you reach more people on social media than last month?
Advertising
Along the way, whether you publish content or participate in social media, you will want to know how your social media marketing works. Do you reach more people on social media than last month?